Tracking also refers to sharing user or device data with data brokers. Tracking refers to the act of linking user or device data collected from your app with user or device data collected from other companies’ apps, websites, or offline properties for targeted advertising or advertising measurement purposes. Meanwhile, the company also provided guidance to developers and advertisers ahead of Apple’s App Tracking Transparency initiative. Google announced today that its first-party iOS apps will stop using certain tracking methods to avoid having to show the upcoming permission prompt. With iOS 14, Apple is requiring app developers to tell users about and have them opt-in to tracking.
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